As director and lead social impact consultant behind Direct Path, Ameena Ahmed brings considerable cross-sector experience as a dynamic thinker for social good.

Her strategic partnership endeavours in Children’s Services at Tameside Metropolitan Borough Council, combined with a long-held Chief Executive Director roles in Charities, Off the Record and Parenting 2000, all benefit the outcome-focused, change-facilitating and human-centred work she engages in through Direct Path.

Her long standing contractswith The Women’s Organisation – supporting business growth – in the North West of England to maximise income and impacthas seen her skills intransforming enterprises being delivered to the private sector. Working hands-on with purposeful, passionate and future-thinking individuals to create wider social change is where her most powerful work takes place.

Working hands-on with purposeful, passionate and future-thinking individuals to create wider social change. Is where her most powerful work takes place.

Focusing her considerable energy on creating a flow of wealth which benefits society as a whole, Ameena’s undertakingsengage changemakers in creating more innovative, influential and sustainable organisations.

Centred around a broader social vision which combines purpose, people and profit, her ambition with Direct Path is to expandthe value we place on our work and impact as individuals, communities and societies.